Logo and visual identity: one mark, and the whole system around it.
A logo is a mark. Visual identity is the complete system around that mark: the colors, the typefaces, the way elements sit on a page. We design both, and hand you the files that go with them, ready to use.
A poorly adapted logo costs you credibility
The problem is rarely the drawing itself. It's everything around it: a single file, no variants, nothing to hand a printer. Here's what that looks like day to day.
A single file, in JPEG
You have one file, a single JPEG. It's been sitting in your inbox for two years. The moment you place it on anything but white, a white rectangle shows up around the drawing. You can't put it on a photo, on a colored background, on a dark slide. So you leave it tucked in a corner, tiny, and hope no one looks too closely.
Illegible at small sizes
In a browser tab, your logo is sixteen pixels across. At that size, a drawing with too much detail turns into a gray smudge. Same story on your profile photo, on a review badge, on a stamp at the bottom of a document. The mark meant to make you recognizable stops being legible. The visitor sees nothing, or they see the browser's default icon.
One version for every use
A website header is wide and short. A profile photo is square. A dark background calls for a light logo. With just one version, you stretch it, crop it, patch it up. Every material gets a different variant, made in a hurry. A year later, your logo has never looked the same twice, and no one recognizes it at a glance anymore.
Everyone redraws it on their own
Your printer has one file. Your provider has another. Someone took a screenshot for the email signature. No one has the original file, the one you can scale up without blurring. Every new material means patching it together again. You pay twice: the time spent, then the credibility lost when a prospect sees two different logos on two documents.
What you receive, file by file
Your files land in your client space at the end of the project: the logo and its variants, the favicon, the SVG and vector PDF sources, and the usage guide.
Primary logo
The reference mark, drawn for you. The one that shows up everywhere you have room to place it in full.
Favicon
The small icon in the browser tab. Redrawn to stay legible at sixteen pixels, never just shrunk down in a hurry.
Variants
The same mark, adapted for every format you'll actually run into.
- Horizontal: for website headers and banners, wide and short.
- Vertical: for square formats, avatars and documents.
- Monochrome: a single color, for a stamp, an engraving, a black-and-white print.
- On dark backgrounds: the light version, legible over a photo or a solid black.
Source files
The SVG and the vector PDF are your sources: they scale up without ever blurring, reopen for edits, and the PDF goes straight to the printer as is. The PNG isn't a source: it's a ready-to-use file with a transparent background.
Short usage guide
Which version to use in which case, the minimum size, how much space to leave around it, and what you don't do to the logo.
How it works
- 01
Signature
You sign the quote online and pay the deposit. The project starts.
- 02
Framing
We frame what your mark needs to say, and to whom. You get access to your client space: your project lives there from day one to delivery.
- 03
Drawing the logo
We present you a direction, with the reasoning behind it. We rework it until you give a clear yes.
- 04
Adapting and delivery
We adapt the mark into all its variants, prepare the favicon, and you receive your source files along with the usage guide.
One mark, its variants, and the files to put it everywhere.
They wanted a site that brings them clients
Reviews translated from the original French.
Thanks Matthis for your fast, high-quality work. If you're looking for a studio that does good work and communicates smoothly, go for it!
Kevin Norton
Founder
I recommend Matthis for his expertise, his professionalism and his good humor! A result that meets my needs perfectly, with a real understanding and translation of my brand world. All while adapting to what I needed in terms of managing and running the site on my own. A partner you can trust if you're an entrepreneur who wants a site that looks like you, not a template!
Cindy Boujema
Founder
Matthis is great: fast, careful, professional work. Smooth communication and results beyond what I expected. I highly recommend him.
Vincent Adamo
Founder
Matthis is truly the best! He's super professional, always listens, super responsive and full of good ideas. He managed to create exactly what I wanted (even better!).
Beth Woodford
Founder, Provence Expat Solutions
Our latest projects
Logo, visual identity, brand style guide, art direction: what's the difference?
Four words people often use interchangeably. Here's what each one actually means.
| The word | What it means |
|---|---|
| Logo | The mark. What people recognize at a glance. |
| Visual identity | The complete system around the logo. Colors, typefaces, iconography, layout. |
| Brand style guide | The document that locks in these rules, so everything stays consistent over time and across every material. |
| Art direction | The point of view that gives the whole thing its character. |
More of what we do
Custom website design
A complete multi-page site, in the image of your company.
Landing page design
One page carries your whole argument and turns a visitor into a client.
Framer website
Framer leaves you running your own site from the day it goes live.
Brand style guide
The document that settles your palette, your typefaces and the rules for using your logo.
Logo and visual identity
The mark, its variants, the favicon and your source files.
Art direction
The visual stance that gives the whole thing its character.
Rebranding
An audit of the image you have today: what stays, what changes, and in what order.
Your questions about visual identity
Logo, visual identity, brand style guide, art direction: what's the difference?
The logo is the mark, what people recognize at a glance. Visual identity is the complete system around the logo: colors, typefaces, iconography, layout. The brand style guide is the document that locks in these rules, so everything stays consistent over time and across every material. Art direction is the point of view that gives the whole thing its character.
Exactly which files do I receive?
The primary logo, the favicon, its horizontal, vertical, monochrome and dark-background variants, your source files in SVG and vector PDF, a ready-to-use PNG with a transparent background, and a short usage guide. The SVG and vector PDF scale up without ever blurring and reopen for edits, the PDF goes straight to the printer as is. The PNG isn't a source: it's used as is, without being edited.
Will my logo work with a printer?
Yes. The vector PDF goes straight to the printer as is: it scales up without ever blurring, whatever the size of the material. The monochrome version covers single-color prints, like a stamp or an engraving. You won't need to ask for a new file for every new material.
What if I already have a logo I'm happy with?
We keep it. The work then focuses on what's missing around it: the variants, the favicon, clean source files and the usage guide. If your only file is a JPEG on a white background, we redraw the same mark as a vector so it becomes usable again. And if the logo doesn't hold up, we'll tell you honestly.
What's the budget for a visual identity?
The budget depends on the scope: logo alone, variants, or the complete system. We give it to you after a first conversation, once we know what you need.
Do I need to redo my website at the same time?
No. Visual identity is worked on its own, then applied to what you already have. If a website comes afterward, it starts from your identity instead of reinventing it.
A logo that holds up, everywhere.
We frame your visual identity in 40 minutes, no strings attached.
Check if we're a fitor write to us: matthis@rymav.studio